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Go from

Opportunity stage

to

Closed Won

faster 🚀

Close more deals and increase revenue with our CPQ-enabled Digital Deal Rooms.
Interactive price quotes built for B2B SaaS sales teams and loved by prospects.

Interactive proposals for SaaS Sales teams with usage-based pricing models.

Engage prospects, track buyer signals, convert more deals and increase revenue.

Closed Won is purpose-built for B2B SaaS Sales. RevOps and Deal Desk teams

We're opening our beta for a select group of B2B SaaS sales executives 🚀

From a team of builders, sellers and operators at

83 percent of B2B buyers prioritise price transparency over brand reputation of sellers

Source: McKinsey report

Interactive Pricing Quotes: Guided Demo

ACME Corp Quote

Plan Name: Essentials Pro+

Subscription term: 36 months

Currency: USD

Quote Validity: 27/06/2025

Platform fee: Flat pricingMonthly: $1,000|Yearly: $12,000|Total Subscription: $36,000

Product Name

List Price

Quantity Included

Unit

Discount

Projected Usage

Final Price

Billing Frequency

Platform fee

$1,000

1 (Fixed)

$1,000

Monthly

Sign by: 21/05/202520%

AI Summary: Per-UnitMonthly (avg): $0|Yearly (avg): $0|Total Subscription: $0

Product Name

List Price

Quantity Included

Unit

Discount

Projected Usage

Final Price

Billing Frequency

AI Summary

$0.25

1,000

Profiles

500

Monthly

Your B2B SaaS is innovative. Why should your quote-to-cash lag behind?

CPQuik enables lighting fast, error-free quoting that prospects love

Build

Frustrated with manual quoting? One simple CPQ

Create and share proposals in minutes. AI-led guided selling creates quotes for your pipeline automatically.

CPQuik's interactive pricing helps you stand out amongst your competitors' proposals.

Engage

100s of emails, docs? One simple deal room

More the stakeholders, higher the information loss and delayed sales cycles.

We keep all your stakeholders in one place - your proposal, the single source of truth.

Close

Waiting on agreements/MSAs? One simple click

The agreement stage delays your closing by at least 4 weeks.

ClosedWon generates MSA contracts from your price quote in minutes.

Build

Frustrated with manual quoting? One simple CPQ

Create and share proposals in minutes. AI-led guided selling creates quotes for your pipeline automatically.

CPQuik's interactive pricing helps you stand out amongst your competitors' proposals.

Engage

100s of emails, docs? One simple deal room

More the stakeholders, higher the information loss and delayed sales cycles.

We keep all your stakeholders in one place - your proposal, the single source of truth.

Close

Waiting on agreements/MSAs? One simple click

The agreement stage delays your closing by at least 4 weeks.

ClosedWon generates MSA contracts from your price quote in minutes.

Build

Complex pricing? One simple CPQ

How you present pricing is as important as your pricing itself.

CPQuik's interactive pricing helps you stand out amongst competing offers.

Engage

100s of emails, docs? One simple deal room

More the stakeholders, higher the information loss and delayed sales cycles.

We keep all your stakeholders in one place - your proposal, the single source of truth.

Close

Manual agreements, billing process? One simple click

The agreement stage delays your closing by at least 4 weeks.

ClosedWon generates MSA contracts from your price quote in minutes.

ROI on using a CPQ-enabled Digital Sales Room

Faster Sales Cycles, Increased Revenues

Deal Conversions

17% Higher

Deal Value

105% larger

Sales Cycle

28% Shorter

Buyer Engagement

3-5X Higher

Human errors reduced

40%

Reps achieving quota

58%

Avg. quotes/month

Time spent quoting

< 8 hours

Without Closed WonWith Closed Won

Reference data from Benefits of CPQ (Salesforce), The future of Digital Sales Rooms (Sales Lion), ObjectEdge & Aberdeen Strategy & Research

There's an ROI of $6.22 for every $1 spent in CPQ within three years of deployment

Source: Nucleus research

Build. Engage. Close.

Create stunning on-brand proposals with transparent, interactive price quotes in minutes with CPQuik.

Present your pricing and more

Imagine each slide in your pitch deck as a unique interactive block that you can customise. Every time a prospect interacts with your proposal, you gain insights on what's working and what's not.

However complex your pricing model is, you can build a quote on Closed Won seamlessly.

Get it now

Pitch blocks

Intro, Description, Logos, Testimonials, FAQs, Competitor matrix, Charts etc - Every block you would need, customised for your brand colors.

On our free plan, you can embed your ppt, pdfs and case studies

Pricing, ROI, Payment terms

Our core product enables you to present multiple pricing plans, ROI calculator and payment terms. Allow prospects to interact and model future scenarios and earn their trust.

CPQuik supports all pricing models, including ramped deals and custom discounts.

Control Panel

You have 100% control over what your prospects can see or do.

At a quote level, you can choose to incrementally share or hide information as the deal progresses.

The #1 reason buyers dislike the sales process is "Too many emails"

Source: Trust Radius

Build. Engage. Close.

No more lost email threads. Multi-thread sales engagement with prospects effortlessly. Track buy-intent signals.

All stakeholders in one place

Collaborate internally on drafts and share the proposal with your prospects once completed. Your prospects use Closed Won for free.

Every buyer activity is summarised to you and your team. Our AI helps you with engaging and relevant content to build conviction with the prospects.

Get it now

Chat

1v1 chat with your prospect and prospect's team. Create groups with internal only stakeholders, external and combined groups.

Read and respond directly from your corporate Slack so you never miss an update.

Mutual Action Plan

Create Mutual Action Plans with your internal and external stakeholders.

Categorise MAPs according to different stages like POC/POV, Launch and Post launch for Onboarding and Customer success phase.

AI intel agent

Our friendly AI agent is continuously scanning various sources for relevant content that helps you close deals.

Everything about the prospect, their status quo and industry trends from credible sources are captured and shared with you instantly.

58 percent of SaaS founders report that their Sales cycles have become longer in 2024

Source: SaaStr

Build. Engage. Close.

Increase your revenue, margins and reduce your Sales cycle with our advanced tools.

Reduce Admin time. Close fast.

Finance automation brings your deal to close. Generate MSA agreements based on your quote and then convert your quote into a recurring subscription plan automatically.

We support Stripe and Chargebee for billing integrations. We're adding more billing providers on our roadmap.

Get it now

MSA automation

Convert your quotes to MSAs automatically. Once the quote is finalised by the prospect, you can export it to create an MSA/Contract document.

No more going back-and-forth on preparing agreements.

e-Signature

Just add an e-sign block and upload the MSA/Contract document. Close the deal with legally binding e-Signatures.

As founders, we never understood why e-Signature platforms are so expensive. That's why e-Signatures are available on our forever free plan!

Automate billing

Once the agreement is signed, create a subscription plan on Stripe or Chargebee based on the winning quote.

Save countless hours of manual work in creating subscriptions for each custom quote.

CPQ increases the quoting speed of Sales teams by 300 percent

Source: Constellation Research

From Opportunity to Closed Won, we've got you covered

Interactive pricing
SaaS buyers have a bias for proposals received via ClosedWon because of 1 main reason: Transparent and interactive pricing that saves them weeks of effort.
Multiple pricing models
We support any pricing models that Stripe and Chargebee support, including Flat Fee + Overage, Per-Unit, Per-Package, Tiered-Graduated/Volume, Stairstep.
Ramped deals
Build ramped deals easily not just at a plan level, but even for individual products or add-ons. Build a 5 year ramped pricing structure in minutes.
CRM integration
Import deals from Salesforce or Hubspot with our native integrations.
Price testing
Create, share and test multiple pricing plans with different pricing models. Gain insights via buyer interactions on pricing better.
Soft ROI Calculator
All SaaS companies claim to save time, reduce costs or generate revenue. Standout by showing by how each of your prospects can
measure their own ROI.
Payment Terms
Unclear or delayed communication of payment terms often prolong the sales cycle. Structure and share your payment terms easily using our payment terms generator.
Order forms, MSA
Convert your quote into an order form embedded in a Master Services Agreement (MSA)/Contracts in a few clicks.

Interactive pricing

SaaS buyers have a bias for proposals received via ClosedWon because of 1 main reason: Transparent and interactive pricing that saves them weeks of effort.

Multiple pricing models

We support any pricing models that Stripe and Chargebee support, including Flat Fee + Overage, Per-Unit, Per-Package, Tiered-Graduated/Volume, Stairstep.

Ramped deals

Build ramped deals easily not just at a plan level, but even for individual products or add-ons. Build a 5 year ramped pricing structure in minutes.

CRM integration

Import deals from Salesforce or Hubspot with our native integrations.

Price testing

Create, share and test multiple pricing plans with different pricing models. Gain insights via buyer interactions on pricing better.

Soft ROI Calculator

All SaaS companies claim to save time, reduce costs or generate revenue. Standout by showing by how each of your prospects can
measure their own ROI.

Payment Terms

Unclear or delayed communication of payment terms often prolong the sales cycle. Structure and share your payment terms easily using our payment terms generator.

Order forms, MSA

Convert your quote into an order form embedded in a Master Services Agreement (MSA)/Contracts in a few clicks.

With our Self-serve model, you can sign up now and start closing deals

Build

Embed your deck and add pitch blocks

Embed your deck, pitch documents and case studies.
Collaborate with internal stakeholders to enhance your pitch.

You won't need a credit card until you've closed multiple deals.

BUILD

Add Interactive pricing with CPQuik

Add your products (SKUs), pricing and create an interactive price quote. Add multiple plans based on your conversations with the prospect. You can import deals from your CRM and create proposals for each prospect.

You can see a live buyer preview and control what your prospects will see and interact even before you share it with the prospect.

Guided Demo

ENGAGE

Share your proposal with the prospect

An exclusive deal room is created when you share the proposal with your prospect. Your prospect can easily invite their key stakeholders into the deal room. Track all key activities.

Prospects model future scenarios easily with our interactive pricing. This is the #1 reason why deals move faster on ClosedWon.

ENGAGE

Collaborate, gain insights and push forward

Collaborate with all internal and external stakeholders with our in-built Chat. Build Mutual Action Plans with your prospects and stay on top of the deal until close.

Our AI agents will help provide valuable content and resources that are relevant to the deal that you can choose to share and build conviction.

CLOSE

Close deals fast. Repeat.

Once the prospect agrees on the proposal, you can convert it automatically into an order form and an agreement with pre-set payment terms. Edit and use our agreement templates or bring your own.

Use our free e-Signature tool or use your own.

Once the prospect agrees on the proposal, you can convert it automatically into an order form and an agreement with pre-set payment terms. Edit and use our agreement templates or bring your own.

Use our free e-Signature tool or use your own.

Get early access

The B2B Buying process is complex. There are 22 distinct roles that are involved in the buying process.

Source: G2

We understand that closing deals is a team sport

Sales Leaders

Finance

Marketing

Product

Customer Success

Buying signals

Get an eagle's eye view on all the deals and their deal-close probabilities. Learn where to push, pull resources

AI Chat summaries

Zoom in on a deal to get a summary of everything that has happened with a deal on one page. No ploughing through 100s of email threads and documents

We understand that closing deals is a team sport

Sales Leaders

Finance

Marketing

Product

Customer Success

Buying signals

Get an eagle's eye view on all the deals and their deal-close probabilities. Learn where to push, pull resources

AI Chat summaries

Zoom in on a deal to get a summary of everything that has happened with a deal on one page. No ploughing through 100s of email threads and documents

Closing deals is a team sport

Sales Leaders

Finance

Marketing

Product

Customer Success

Buying signals

Get an eagle's eye view on all the deals and their deal-close probabilities. Learn where to push, pull resources

AI Chat summaries

Zoom in on a deal to get a summary of everything that has happened with a deal on one page. No ploughing through 100s of email threads and documents

Frequently Asked Questions

What is Closed Won?

Why does Closed Won exist?

Who is it for?

What is CPQuik?

What is a Digitial deal room?

Can you explain what interactive pricing is?

What pricing models do you support?

What does a proposal consist of?

How are products/SKUs created?

Can I import my deals from my CRM?

Can AI create my deck?

What can the buyer see or do with my proposal?

What is AI Guided-Selling?

What happens once the prospect decides to buy?

What other integrations do you have?

Is Closed Won secure and privacy compliant?

What is the pricing?

When can I get access?

The CFO of one of my largest prospects, after 1 year of persuasion, asked us to send several Excel models of our pricing because they’re unsure of their future costs. I wish your product was around then, I’d have closed it way faster!
Rawane R.
Sales Exec, Large Enterprise
If you're selling SaaS with usage-based pricing models, ClosedWon will become an integral part of your Sales tech stack
Cawley J.T.
Head of Sales, Mid-Market SaaS
CPQuik has been easy to use so far. Look forward to more integrations with the full launch!
Daniel S.
Cofounder, CEO, Financial Services
Building subscription plans manually after closing a deal involves several steps across several documents and emails. If you can help me build this push this to my billing provider, then you’ve won yourself a client
Stephen L.
Cofounder, Early stage AI SaaS
Tested the tool with some of 2-3 prospects as we normally don't share projected costs by default. Interactive pricing is something every prospect wants now and it has changed how we look at sharing our prices.
Leticia E.
Senior AE, Cybersecurity SaaS
My favorite part is the AI insights dashboard feed that I refresh every morning to see what all my prospects have been up to
Juliet E.
AE, Mid-Market SaaS
I receive a dozen emails from SDRs and Sales execs everyday on tools we’ve been considering for our brands. I’d love to review them all on a single tool. Would totally push them to send me their proposals through ClosedWon!
Utsav A.
Founder & CEO, SaaS Buyer for startups
We weren't considering using a CPQ so early in our startup stage, but given the clear excitement from our prospects and the price point, CPQuik is a no-brainer for us
Ryan R.
Cofounder/CFO, Early Stage

Feedback from early customers

Learn how we've added value to these SaaS Sales executives and founders

The CFO of one of my largest prospects, after 1 year of persuasion, asked us to send several Excel models of our pricing because they’re unsure of their future costs. I wish your product was around then, I’d have closed it way faster!

Rawane R.

Sales Exec, Large Enterprise

If you're selling SaaS with usage-based pricing models, ClosedWon will become an integral part of your Sales tech stack

Cawley J.T.

Head of Sales, Mid-Market SaaS

CPQuik has been easy to use so far. Look forward to more integrations with the full launch!

Daniel S.

Cofounder, CEO, Financial Services

Building subscription plans manually after closing a deal involves several steps across several documents and emails. If you can help me build this push this to my billing provider, then you’ve won yourself a client

Stephen L.

Cofounder, Early stage AI SaaS

Tested the tool with some of 2-3 prospects as we normally don't share projected costs by default. Interactive pricing is something every prospect wants now and it has changed how we look at sharing our prices.

Leticia E.

Senior AE, Cybersecurity SaaS

My favorite part is the AI insights dashboard feed that I refresh every morning to see what all my prospects have been up to

Juliet E.

AE, Mid-Market SaaS

I receive a dozen emails from SDRs and Sales execs everyday on tools we’ve been considering for our brands. I’d love to review them all on a single tool. Would totally push them to send me their proposals through ClosedWon!

Utsav A.

Founder & CEO, SaaS Buyer for startups

We weren't considering using a CPQ so early in our startup stage, but given the clear excitement from our prospects and the price point, CPQuik is a no-brainer for us

Ryan R.

Cofounder/CFO, Early Stage

Closed Won Blog: The art and science of closing SaaS deals

Anatomy of a winning B2B SaaS sales proposal

Not all deals are created equal. Some deals feel like a car pushed down a slope. They just move effortlessly. What makes these deals tick? Analysing thousands of B2B SaaS proposals helps us breakdown the anatomy of winning proposals.

Learn More

Anatomy of a winning B2B SaaS sales proposal

Learn More

Anatomy of a winning B2B SaaS sales proposal

Learn More

Price transparency is the counterintuitive tactic for better SaaS margins

SaaS pricing is opaque by default as sellers aim for higher margins. While the deal battle is won, the market share war is lost.

Learn More

Price transparency is the counterintuitive tactic for better SaaS margins

SaaS pricing is opaque by default as sellers aim for higher margins. While the deal battle is won, the market share war is lost.

Learn More

Price transparency is the counterintuitive tactic for better SaaS margins

SaaS pricing is opaque by default as sellers aim for higher margins. While the deal battle is won, the market share war is lost.

Learn More

Learning and mastering the JOLT strategy in Sales

6 out of 10 of deals are lost due to indecision. The JOLT strategy simply aims to eliminate all points of indecision. JOLT stands for Judge, Offer, Limit, Take.

Learn More

The JOLT strategy to overcome indecision from buyers

Learning and mastering the JOLT strategy in Sales

6 out of 10 of deals are lost due to indecision. The JOLT strategy simply aims to eliminate all points of indecision. JOLT stands for Judge, Offer, Limit, Take.

Learn More

Learning and mastering the JOLT strategy in Sales

6 out of 10 of deals are lost due to indecision. The JOLT strategy simply aims to eliminate all points of indecision. JOLT stands for Judge, Offer, Limit, Take.

Learn More